In today’s market, your first inspection doesn’t happen at the front door — it happens on a phone screen. In this episode of Selling Southport, Andrew Wright breaks down what vendor paid advertising (VPA) really is, why it exists, and how smart marketing can help your property stand out, attract serious buyers, and sell for more.

Whether you’re selling a luxury apartment with water views or an investment property west of the CBD, understanding how and where to spend your marketing budget could make all the difference.

✅ What you’ll learn:

·       What VPA actually covers (and what it doesn’t)

·       Why good marketing is more than just photos and a signboard

·       How digital-first strategies impact buyer interest and final price

·       The difference between standard campaigns and tailored ones

·       When vendor paid advertising is worth it — and when it’s not

👉 Thinking of selling? Visit professionalssouthport.com.au to book a chat and get tailored advice on your best next step.